Meet Invictus Principal Bob Franco.
Bob has nearly 40 years of sales and sales-related experience.
Bob began as a sales representative and climbed the ladder to CEO. Bob specializes in value added selling techniques, marketing strategies, distribution management, and pricing strategies, including extensive experience working with Private Equity firms. Additionally, Bob has extensive experience partnering with Private Equity firms implementing change management processes, top line growth strategies, and due diligence participation.
He is the author of "Sales: The Hardest Easy Job in the World." Bob is available for consulting, sales training, and speaking events. Available on Amazon.
Read about Bob Franco in Forbes
FEATURED IN FORBES
"Bob Franco’s new book Sales: The Hardest Easy Job In The World clearly communicates one thing: selling should be easy. Franco maintains that it is, but when salespeople don’t follow through on execution, they make it hard. His ideas, presented in a simple conversational style, offer several key selling principles based on 35 years of experience in sales. In simple clear terms, he offers business owners a wealth of valuable advice that every entrepreneur should consider, because (with very few well-funded exceptions), without sales you’ll have no business." — Excerpted from Kate Harrison's Forbes article